On the face of it, Benihana is a pretty simple restaurant which ought to mean just one thing in the mind of its customers: teppanyaki , the form of tableside cooking/entertainment for which they are famous. I like the notion of businesses owning one word in the mind of the customer . While I’m not sure where it originated, Ries and Trout are big believers in this marketing concept.
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Does Benihana Mean Birthday or Teppanyaki?
